Anna Vovk started her career at the age of 14, from a maid in a real estate agency up to the top manager and then a co-owner of several large companies. Anna’s track record includes launching from scratch a service company for distribution of food products in Moscow and St.-Petersburg as well as presentation of the world-wide known brand PHILADELPHIA to the Russian market. As of year-end 2009 supplies of Philadelphia cheese to Russia were at zero level, all markets and sales channels were lost. Kraft Foods, the brand owner, invited Anna Vovk to create from scratch a distribution network and to develop the brand in the former USSR region. Already by the end of 2010 all federal districts were covered, the product was represented in all million-plus cities over all distribution channels. Philadelphia cheese became a house-hold name of cream-cheese and curd cheese in Russia like Xerox for copying machines.