Anna Vovk started her early carrier being a school girl. When she was 14, she has a par- time job of a maid at a real estate agency, offering apartments for short-term rent.
Anna Vovk’s career began during her school years. At the age of 14, she had a part-time job of a maid at a real estate agency that rented apartments for short periods. Thus, she got the first valuable experience in the HoReCa sector, with which Anna’s own business will later be connected. Already in 2003, she will launch from scratch a service company for distribution of food products in Moscow and St. Petersburg and will be engaged in this project for five years. The company reached leading position in its segment of supplies for HoReCa, entered the TOP-10 in Moscow and TOP-3 in St. Petersburg.
In 2008, Anna founded A. Consult and started business consulting, helping to develop and implement business strategies and marketing campaigns for entrepreneurs in Russia and abroad.
Anna Vovk’s career began during her school years. At the age of 14, she had a part-time job of a maid at a real estate agency that rented apartments for short periods. Thus, she got the first valuable experience in the HoReCa sector, with which Anna’s own business will later be connected. Already in 2003, she will launch from scratch a service company for distribution of food products in Moscow and St. Petersburg and will be engaged in this project for five years. The company reached leading position in its segment of supplies for HoReCa, entered the TOP-10 in Moscow and TOP-3 in St. Petersburg.
In 2008, Anna founded A. Consult and started business consulting, helping to develop and implement business strategies and marketing campaigns for entrepreneurs in Russia and abroad.
Consulting
The first project of the company, founded by Anna Vovk in 2008, was the “01 agent service”, which provides services for the re-registration of legal entities. Investments amounted to 30,000 euros. Payback - 4 months. During the project, which was originally developed and implemented as a short-term venture (10 months), 5,500 clients were served and the amount of $500,000 was earned.
More
Over the years, A.Consult has successfully implemented many projects in Russia and abroad. At various times, the company's clients were the leading Russian stock exchange "RTS", the world leader in the field of food production "Kraft Foods", a public organization that has been uniting chefs and confectioners of Russia for 20 years "Moscow Association of Culinary Specialists", a leader in the field of steel production in on the European market, the Ovako company, the leading distributor of Microsoft in the field of business solutions Navicon Group and others.
Today, A.Consult is a full-cycle consulting company providing services in the field of business organization and development: marketing support, legal advice and support, tax planning advice, HR consulting and accounting.
Work in the company is organized on the principle of panels. Qualified specialists are involved in each project depending on the task. The main thing is to find an effective solution. The Human Resources, Marketing, Intellectual, Arbitration, Registration, and Financial Panels permanently function in the company.
"A.Consult" has a license for educational activities. On the basis of the company, Anna is preparing to launch in 2022 a number of educational programs in the field of organization and development of business processes. The author's course by Anna Vovk will become the flagship product of the company's educational direction.
Personal consultations of the founder of the company, Anna Vovk, are a separate business area.
Today, A.Consult is a full-cycle consulting company providing services in the field of business organization and development: marketing support, legal advice and support, tax planning advice, HR consulting and accounting.
Work in the company is organized on the principle of panels. Qualified specialists are involved in each project depending on the task. The main thing is to find an effective solution. The Human Resources, Marketing, Intellectual, Arbitration, Registration, and Financial Panels permanently function in the company.
"A.Consult" has a license for educational activities. On the basis of the company, Anna is preparing to launch in 2022 a number of educational programs in the field of organization and development of business processes. The author's course by Anna Vovk will become the flagship product of the company's educational direction.
Personal consultations of the founder of the company, Anna Vovk, are a separate business area.
More
Over the years, A.Consult has successfully implemented many projects in Russia and abroad. At various times, the company's clients were the leading Russian stock exchange "RTS", the world leader in the field of food production "Kraft Foods", a public organization that has been uniting chefs and confectioners of Russia for 20 years "Moscow Association of Culinary Specialists", a leader in the field of steel production in on the European market, the Ovako company, the leading distributor of Microsoft in the field of business solutions Navicon Group and others.
Today, A.Consult is a full-cycle consulting company providing services in the field of business organization and development: marketing support, legal advice and support, tax planning advice, HR consulting and accounting.
Work in the company is organized on the principle of panels. Qualified specialists are involved in each project depending on the task. The main thing is to find an effective solution. The Human Resources, Marketing, Intellectual, Arbitration, Registration, and Financial Panels permanently function in the company.
"A.Consult" has a license for educational activities. On the basis of the company, Anna is preparing to launch in 2022 a number of educational programs in the field of organization and development of business processes. The author's course by Anna Vovk will become the flagship product of the company's educational direction.
Personal consultations of the founder of the company, Anna Vovk, are a separate business area.
Today, A.Consult is a full-cycle consulting company providing services in the field of business organization and development: marketing support, legal advice and support, tax planning advice, HR consulting and accounting.
Work in the company is organized on the principle of panels. Qualified specialists are involved in each project depending on the task. The main thing is to find an effective solution. The Human Resources, Marketing, Intellectual, Arbitration, Registration, and Financial Panels permanently function in the company.
"A.Consult" has a license for educational activities. On the basis of the company, Anna is preparing to launch in 2022 a number of educational programs in the field of organization and development of business processes. The author's course by Anna Vovk will become the flagship product of the company's educational direction.
Personal consultations of the founder of the company, Anna Vovk, are a separate business area.
Feedback on business consultations
Cheese «PHILADELPHIA»
The maximum deliveries of Philadelphia cheese to Russia in 2008-2009 amounted to about 40 tons of cheese per month and 400,000 tons per year, representation of goods in the retail sales channel was mainly in Moscow and St.Petersburg and at the end of 2009 from October to December supplies were equal to zero. Distributors have lost all markets and sales channels.
The manufacturer and owner of the brand, the world famous company Kraft Foods, invited Anna Vovk for creating distribution system and developing the brand in the post-Soviet countries. As a result of Anna's work, by the end of 2010, the goods were present through all sales channels in all million-plus cities. Philadelphia cheese become a household name for creamy and curd cheeses in Russia, like Xerox for copiers. The maximum deliveries in 2008-2009 were about 40 tons of cheese per month. The Fila Club and the Grand Chefs club were organized.
Sales in 2010 numbered 700 tons of cheese, of which 40% were distributed through the retail sales channel. In 2014, the brand came under anti-Russian sanctions. The final selling point before the embargo was 300 tons of cheese per month.
* from 2004 till 2023
The manufacturer and owner of the brand, the world famous company Kraft Foods, invited Anna Vovk for creating distribution system and developing the brand in the post-Soviet countries. As a result of Anna's work, by the end of 2010, the goods were present through all sales channels in all million-plus cities. Philadelphia cheese become a household name for creamy and curd cheeses in Russia, like Xerox for copiers. The maximum deliveries in 2008-2009 were about 40 tons of cheese per month. The Fila Club and the Grand Chefs club were organized.
Sales in 2010 numbered 700 tons of cheese, of which 40% were distributed through the retail sales channel. In 2014, the brand came under anti-Russian sanctions. The final selling point before the embargo was 300 tons of cheese per month.
* from 2004 till 2023
Trading House "Petrovsky"
From 2010 to 2021, Anna Vovk was the chairperson of the board of directors of the Trading House Petrovsky. The main activity of the company is creation, promotion and control of food distribution networks from Europe and Russia on the territory of the Russian Federation.
Since 2010, Trade House Petrovsky has been general distributor and importer of the goods under the PHILADELPHIA brand in the Russian Federation and CIS countries. Since 2011, the range of brands offered has been actively expanding and includes products from leading world and Russian brands: Master Martini, Cargill, Cacao Barry, SICAO, Callebaut (chocolate and confectionery ingredients), Aydin Turkey (almond flour), confectionery and food ingredients (albumin, pectin, gelatin, sugar and its fractions, etc.)
In 2013, under the auspices of the Petrovsky Trading House, Anna Vovk launched the production of her own brands - cream cheese "Creamelotier", cocoa and chocolate "Le fleur de cacao" (Cacao Flower).
* from 2009 till 2022
Since 2010, Trade House Petrovsky has been general distributor and importer of the goods under the PHILADELPHIA brand in the Russian Federation and CIS countries. Since 2011, the range of brands offered has been actively expanding and includes products from leading world and Russian brands: Master Martini, Cargill, Cacao Barry, SICAO, Callebaut (chocolate and confectionery ingredients), Aydin Turkey (almond flour), confectionery and food ingredients (albumin, pectin, gelatin, sugar and its fractions, etc.)
In 2013, under the auspices of the Petrovsky Trading House, Anna Vovk launched the production of her own brands - cream cheese "Creamelotier", cocoa and chocolate "Le fleur de cacao" (Cacao Flower).
* from 2009 till 2022
Building Effective Teams through the Transformation of Thinking
The company’s profile: wholesale
Number of session participants: up to 8 people
Number of session participants: up to 8 people
Case No. 1. "Sales plan for 2 years"
Point A: The high turbulence of the market and the situation of prolonged uncertainty prevented the team from sensibly assessing its capabilities, outlining a sales plan and consistently implementing it.
What we did: We held 12 weekly meetings and completed one final work.
Point B: The head of the commercial service, together with the employees, have drawn up a common strategic plan for 2 years ahead. Also, each participant received an individual development plan. All this happened at the same time and in a natural way. In 3 months, there has been a qualitative breakthrough in the minds and actions of the company’s employees.
What we did: We held 12 weekly meetings and completed one final work.
Point B: The head of the commercial service, together with the employees, have drawn up a common strategic plan for 2 years ahead. Also, each participant received an individual development plan. All this happened at the same time and in a natural way. In 3 months, there has been a qualitative breakthrough in the minds and actions of the company’s employees.
Case No. 2: "New Results"
Point A: The goal was to successfully complete the high sales season, which occurs during times of viruses and sick days. Prior to our work, the company had fulfilled the sales plan by only 80−85%.
What we did: We held 7 meetings with the coach and conducted independent work with his supervisors (for 21 days). Five senior managers participated in the process.
Point B: Employees did not take sick days and worked with enthusiasm, whereas previously, the absence of staff in the workplace increased the workload on others and resulted in a loss of profits. The level of stress and overall psychological stress among managers and employees decreased, and work efficiency increased. The sales plan began to be fulfilled by 100%.
What we did: We held 7 meetings with the coach and conducted independent work with his supervisors (for 21 days). Five senior managers participated in the process.
Point B: Employees did not take sick days and worked with enthusiasm, whereas previously, the absence of staff in the workplace increased the workload on others and resulted in a loss of profits. The level of stress and overall psychological stress among managers and employees decreased, and work efficiency increased. The sales plan began to be fulfilled by 100%.
Case No. 3: "Team Building: New Horizons"
Point A: Due to the company’s recent foreign economic activities, the company has been completely reorganized. The supplier countries and customer base have changed, as well as the format of operations. Due to a partial change in management, there have been "communication gaps" that have affected the company’s operations. Our goal was to unite the team and motivate them to set new ambitious goals.
What we did: We held nine meetings with a consultant for five senior executives.
Point B: The Company has grown from a small to large business, with billions in monthly revenue. This significant growth was achieved quickly and smoothly, both individually and as a team.
What we did: We held nine meetings with a consultant for five senior executives.
Point B: The Company has grown from a small to large business, with billions in monthly revenue. This significant growth was achieved quickly and smoothly, both individually and as a team.
Strategic sessions
I love strategy sessions because they provide a unique opportunity for a group of people to gain a deeper understanding of a topic at the same time. Whether we are working full-time or online, or a combination of both, the main thing is that everyone is engaged and paying attention.
Since introducing the new method of project management called Neurography, our meetings with colleagues and partners have taken on new meaning and significance. The success and effectiveness of these meetings have increased significantly, and the solutions to the tasks we set during strategic sessions have become more focused and results-driven.
Since introducing the new method of project management called Neurography, our meetings with colleagues and partners have taken on new meaning and significance. The success and effectiveness of these meetings have increased significantly, and the solutions to the tasks we set during strategic sessions have become more focused and results-driven.
Here are some of the tasks I work on:
- 1Introducing a new product to the sales team.
- 2Increasing employee productivity when there is lack of motivation and enthusiasm.
- 3Helping managers understand where to go and what to do in times of uncertainty and instability.
As a result of our work, the team members:
- Get rid of fears and clear up any uncertainties
- Feel the drive and start working actively
- Understand their personal and shared tasks and become motivated to act quickly
- Find non-obvious solutions to problems and set new goals
- Take the initiative and achieve desired results
The manager feels safe and secure because he understands internal team processes well and can manage them effectively.
Project management
From idea to implementation is a long journey. You can achieve something through constant decision-making. But where do these decisions come from? How can we evaluate their effectiveness in advance, rather than after the fact? These are questions I have been asking as a manager, CEO, and project manager since 2002. Through studying different approaches in management, brainwork, philosophy, and neuroscience, I have finally found an answer.
The most natural tool with no contraindications or side effects is Neurography, a scientifically based practical psychology method. It is based on Metamodern theory, which divides all processes into four stages: Fantasies, Dreams, Plans, and Implementation. Fantasies turn into Dreams, which turn into Plans, which are then realized. I want to emphasize that making plans is the shortest stage. A modern person, especially a top manager, doesn’t have time to plan, so they immediately proceed to implementation.
The most natural tool with no contraindications or side effects is Neurography, a scientifically based practical psychology method. It is based on Metamodern theory, which divides all processes into four stages: Fantasies, Dreams, Plans, and Implementation. Fantasies turn into Dreams, which turn into Plans, which are then realized. I want to emphasize that making plans is the shortest stage. A modern person, especially a top manager, doesn’t have time to plan, so they immediately proceed to implementation.
However, if you don’t plan, will the project grow and bear fruit? No, it won’t. And if you take someone else’s idea, you will get someone else’s unknown result.
A new approach to project management is to get a complete picture of the project’s implementation. In just a few hours, you can fully immerse yourself in the project, living it as if it were real time. This gives a completely different dynamic to your actions and plans.
In addition to Neurography, I also use the Vital Intelligence Toolkit (VQ), which is very important for comprehensive project implementation. From what state you start, that state multiplies.
Any business task can be turned into a project.
A new approach to project management is to get a complete picture of the project’s implementation. In just a few hours, you can fully immerse yourself in the project, living it as if it were real time. This gives a completely different dynamic to your actions and plans.
In addition to Neurography, I also use the Vital Intelligence Toolkit (VQ), which is very important for comprehensive project implementation. From what state you start, that state multiplies.
Any business task can be turned into a project.
Case No. 1: Financial Organization
Task: Creation of a New Project Team for the Development of the Company’s Group.
What we did: During the first month, the two founders of the company held weekly coaching sessions of 3−4 hours each. For the next 4 months, we continued to meet once a month to adjust and provide guidance on the processes.
The result of these efforts was a transformed corporate structure that better suited the new challenges facing the company. The founders identified growth opportunities for the company, created a pool of top talent, and established a unified vision for its development over the next 3−5-15 year horizon.
What we did: During the first month, the two founders of the company held weekly coaching sessions of 3−4 hours each. For the next 4 months, we continued to meet once a month to adjust and provide guidance on the processes.
The result of these efforts was a transformed corporate structure that better suited the new challenges facing the company. The founders identified growth opportunities for the company, created a pool of top talent, and established a unified vision for its development over the next 3−5-15 year horizon.
Case No. 2: The Mass Media Organization
Task: Identify Profitable Business Sectors and Take Anti-Crisis Measures.
What We Did: We held 15 meetings over a period of three months with our partner and top manager.
Result: The business model has been redesigned, and instead of reducing, we have identified growth opportunities and new directions for online solutions and partnership programs. The team has been restructured and expanded with new members. Our company has achieved operational stability. The expected profits from new projects in the current quarter will exceed those of previous years' annual figures.
What We Did: We held 15 meetings over a period of three months with our partner and top manager.
Result: The business model has been redesigned, and instead of reducing, we have identified growth opportunities and new directions for online solutions and partnership programs. The team has been restructured and expanded with new members. Our company has achieved operational stability. The expected profits from new projects in the current quarter will exceed those of previous years' annual figures.
Ghana (Cacao Manufacturing Alliance)
The project started in 2023. Through the joint efforts of the Government of Ghana, the expert and business communities of Russia and Ghana, comprehensive work was carried out to assess the global market for the use of cocoa products.
In 2024, Cacao Manufacturing Alliance was founded in Ghana. Its main goal is to develop the production of cocoa-containing products and raw materials for food production in Ghana and actively distribute its own products in the countries of the Eurasian region.
In 2024, Cacao Manufacturing Alliance was founded in Ghana. Its main goal is to develop the production of cocoa-containing products and raw materials for food production in Ghana and actively distribute its own products in the countries of the Eurasian region.
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